Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

What's in Article Writing Marketing ?

Article marketing is one of the important part in the science of marketing. We can not dodge, marketing has become the spearhead of all businesses. Whatever business you are into, both online and offline, you must have a surefire marketing tactics and strategies . Nothing wrong there is a saying that "everything is marketing, marketers everybody is. "

Take for example the hotel. All the people who work in the hotel acts as marketer. You do not believe? Hotel receptionist definitely friendly, sweet-faced and well. Bellhop definitely ready to help you anytime, bar and restaurant waitresses were the same. Anything you need they are ready to serve. No one will surly in front of you.

It also happens when we are into the bank. You definitely have to bank a good quality of service. Starting from the entrance you will be greeted guard , "Good afternoon sir , ma'am ... " he opened the door. Towards a teller or customer service we certainly treated to a welcome smile and a truly comfortable in the liver.

Then, what is the point they are all kind to us? Yes because we are the customers. They're selling a service. If we are not well served, what would happen? Customer definitely blurred. That's why everybody is marketers. Whatever their position, all of which contribute to the company.

Well, for your internet business, what matters to you the cutting edge? Who will be your marketer? Obviously, all the tools you use to build your business is a marketing tool. And, did you know that the vanguard of your internet business is article marketing that you write every day?
Article marketing here is an article to help the reader.

Remember, everyone comes to the internet because they are looking for answers to questions. Should the reader feel that the article you write.

Article marketing is not focused on selling a product, but rather the solution to the problems faced by customers. For example, you do not write about a product, but how to make the product. Do not just talk about a problem, but write down how to solve the problem. Like that article marketing.

I have often said in previous posts, write articles as much as possible to increase your traffic. Because as a businessman in the virtual world, which connects your article with customers. Remember, you are communicating with visitors through the writings that you created.

Well, whether article marketing just to communicate with visitors? Of course not. There are two other advantages that you can take from article marketing. Like the following ...

- Advertise free
Write your article marketing means inviting readers. Well, anyone who read the article you may be interested in your products and services. No need to install expensive advertising. If you have enough budget so it does not matter too true. But, as long as you write something informative, definitely love visitors.

However, do not directly sell the product in the article. You can only write so all the visitors problems, writing solutions, and provide information. Why? Patient, even if they go shopping via the internet, they will be browsing once. Rarely a direct purchase. So, first let your visitors are familiar with. If it is familiar, whenever they need your product, they would immediately buy.

Article here serve to raise confidence in the hearts of your customers. Articles must be able to build a brand, character, and your reputation. That's why internet businesses often many articles before launching their product completely out. Do not be stingy to share information with visitors, give solutions, solve their problems. Then they will assume your blog is very useful for them.

- Attract traffic and strengthen customer relationships
The more you write the needed visitors, the more you attract many hearts. And, not only that. You can follow up by inviting the visitor attraction affiliate marketer to put your article on their blog. You were lucky that your articles are not only loaded on your blog. They were lucky because it did not have to bother to make an article.

Do not forget, affiliate marketers have a role in viral marketing is very important. They can inflate your bag to be unusually large.

By writing articles you can also invite your customer comments. They can say what they think. They also free your comment, ask questions, and give you feedback.

Modern Marketing Strategy

Most marketers waste time and energy to find a prospective buyer who is not actually interested in the products that it markets. Base because they use traditional marketing strategy is no longer appropriate to the times.
Doing marketing in the modern era, modern marketing strategies need. Not enough again with old school marketing strategies that are outdated and only produce a few results or even no result whatsoever. This time, in this post I will give a modern marketing strategies that you can apply in your business.
Let's begin ...

    
Perform market research to find out what people are looking for. So what you have to offer to suit your needs and be a solution to their problems.
    
Choose who will be your target market. Identify who your target market where you can serve them well.
    
Prioritize your prospects. Focus your marketing that you do on your prospects.
    
Develop a positive mindset. So you can expand your business to achieve success.
    
Wake up your product brands. Build your brand and make the product popular.
    
Doing online marketing. Present your products on the internet and continue to do promotion.
    
Be unique. You are unique and second to none. Do not be shy to express your personality.
    
Create a blog. Blog is one of the important marketing tool on the internet.
    
Become an expert. Show that you are indeed an expert in your field.
    
Wake up relationships. Focus on building relationships and you will feel the results later.
    
Bantu people. Intention to help others overcome his problems through your product.
    
Give what they want. Products you offer must be in accordance with what they need. Surely they will come back again to you and recommend you.
    
Find a good marketing system. Create a marketing system that can attract more qualified buyers.
    
Show testimony. View testimonials from your customers.
    
Give offer irresistible. Give offers such powerful, can goods diretur and warranty.
    
Wake up confidence. Most people buy from people they know, like, and trust. People will listen to what people say they like, and people will buy any trustworthy person.
    
Do personal branding. Do not be shy. Show me what you got and can.
    
Give a time limit time promotion. When you hold a promotion, give a definite date until when the promo was going on. So that your prospects will understand that the promo will not be valid after that date passes.
    
Focused and consistent. Focus to market your product. You have to continue to try to attract customers, as well as build momentum as I teach in www.formulabisnis.com.
    
Test several strategies and marketing tactics. And see the results which are working well.
    
Be productive. Do not just busy and none of you are doing the results. Produktiflah on activities that could have an impact on sales and customer growth.
    
Understand the competitive landscape. Find out who your competitors and be better than them.
    
Do it one by one. Success takes time. Do it one at a time what you should do.
Spread 23 modern marketing strategies on the other and convey your opinion about this post in the comments box below. Greetings ACTION!...

Bonus Schemes To Attract Visitors

Various bonuses conducted by casino online providers to continue to survive and win the business competition. Online casino business is a very competitive business, where there are lots of online casino providers in each country. There is no game if no player, and no player then there will be no money flowing. So, attract a lot of players is an obligation so that online casino business can run continuously.

Almost all online casinos offer First Deposit bonus for new arrival players. This First deposit bonus can be considered as a Welcome Bonus or Sign Up Bonus, where the operator will give some money for their willingness to enroll in the operator . Bonus amount given varies, start from € 250 to € 5,000. The bonus benefit is also vary, it can be used for all games, or just for a specific game.

Prize draws to the players is also an online casino promotion that is quite popular. The prizes are usually awarded to players who so often play in a particular game. Reward offered is varying from cheap to expensive value, even imaginable before alias like a dream.

For players who are hobbyists, the bonus is like a drop of water in the desert. Its value is worth it all, can even be a source of good luck. Therefore they will exploit every opportunity to achieve a bonus. Players can try to take the referral bonus program that is usually hosted by the online casino provider. Referral means he will earn bonus if can managed to bring his friend or people to register and have an account at the online casino provider.

There are many bonus scheme variations provided by each online casino. However, the goal is not much different, which is to retain its customers so as not to leave the table.

Advertise on Google or Facebook, Which one to Choose?

Advertising is one part of the marketing process. Advertisement is important to increase sales and profits. In addition, advertising increases brand awareness and many more other benefits.

On the internet, there are many choice of place to advertise. Almost all reputed websites rely on advertising as a source of money, such as Google, Yahoo, and Facebook. Here we will compare advertisements on Google and Facebook. Which one is better?

Before you decide to advertise, you have to know who your target market. Without knowing your target market, it is very possible that your ads do not catch the right target. As a result, your advertising cost is greater than the sales generated. Advertise on Facebook and Google have their own advantages. Here is an explanation on Facebook and Google ads.

Advertising on Facebook
• Advertisement on Facebook targeting people’s profile. Therefore, you have to know exactly who your target market is. Advertising on Facebook can be set based on age, location, marital status, and Facebook user profile.
• Ads only appear on Facebook. Ads can appear on the main page (home), profile page, group, event, and others .
• Text ads on Facebook can be up to 135 characters and can be added to images. Facebook ads has longer characters than Google Adwords ads.
• Relatively, advertising on Facebook is more cheap than in Google Adwords. However, the bidding system also remains as in Google Adwords .
• Ads Manager is available to monitor the performance of your ads .

Advertising on Google
• Keywords is important in advertising on Google . The selection of the right keywords is very influential in the achievement of the maximum performance of your ads. Therefore, keyword research is very important before advertised on Google.
• Google Adwords can also have setting utility, such as by gender, age, language and location (based on IP address).
• In addition to appearing on the search engine Google , ads can also appear in Google's network , video, and mobile.
• The cost of advertising depends on the keywords you want. There is a cost advertising keywords that are high, some are low. And the bidding system also applies here.
• Available ads monitoring tool.

Advertise on Facebook or Google are different. Both have their own characteristics. Advertising on Google is very dependent on the selection of keywords, while advertising on Facebook is to reach people. Setting target, advertising content and landing page may have contributed to the success of ads.

Which one is best? There's no definitive answer, because in addition to depending on the factors above, it also depends on your niche and target market. Therefore, before you advertise, it is very important for you to recognize your products and who the target market is.

Calculating Cost for Getting New Customers.

Calculating the cost for getting customers is important, because we can measure the effectiveness of marketing that has been executed.

Even among major Internet companies such as Google or Amazon, commonly known term Traffic Acquisition Costs (TAC). That is the cost incurred to generate traffic.

Yes, as we know, the internet business, traffic is the blood that determines the sustainability of internet business. No traffic, no money!

By knowing the cost to to get a customer, then you will also have a cost benchmark that you need if you want to increase the number of customers.

There are several ways to calculate the cost of getting the customers. The easiest way is to divide the money you spend to get consumers (eg through advertising, seo, and so on) with the number of your customers in a given period (eg one month).

Example, suppose your internet business each month is able to produce 100 consumers, and the money you spend on advertising and so for is $ 1,000. Then cost to get customers is $ 1,000: 100 = $ 10..

Knowing the cost to get customers is that you can have an idea, if you want to increase the number of customers to 200 customers per month, then you need to add customer acquisition costs. Of course even better if the cost to acquire customers from time to time is getting lower. That is, you can press the acquisition costs,

5 Ways Digital Marketing Boost Customer Loyalty Program

The presence of digital technology has clear benefits both for individuals and the business world. This technology dramatically creating new ways for companies and customers in touch. Companies need to understand their customers in order to respond to customer needs better than their competitors do. For some businesses, it makes the customer loyalty program becomes more important. Because it can be the glue between the digital world with the offline world.

Unfortunately, in some cases the program through the digital channels do not "connect" with a customer loyalty program. Some companies move their loyalty programs from printed format to digital format in the form of online coupons, email, and mobile applications. But often this is underpinned by a passion for cutting costs, not to build closer relationships with customers.

Not only that, sometimes switching formats because the program was also conducted offline loyalty program does not run properly. However, if the pattern of communication that is wrong, transferred to any format still will not change things. Digital technology opens up many opportunities, but if you can not use it well will not be any good.

Digital technology is more than just a means to save costs, a new business unit, or tactics. Customer data or company-owned loyalty program will be more profitable if the company is able to think strategically about the role of digital in building a customer-oriented business.
Customer loyalty programs should be regarded as a key platform for growth companies. Digital technology is a tool to do so. There are five digital solution that can support a customer loyalty program.

Provide Data
Customer data is one advantage to be gained through loyalty programs. Mechanism Digital is now able to produce this data without the need for a separate infrastructure. A number of significant data if taken properly and combine it with existing data will help companies understand customers and improve communication in order to meet their needs.
Insight gained from the site or social media can help companies to understand customer buying motivation. Unfortunately many companies who have a website consider this channel as a complement and not forget that there is new data that can be taken from there. So change the way we look to the digital channels, and we will get a pleasant surprise from there.

New Mechanism for Dealing with Customers Anytime, Anywhere
Customers have many options and opportunities to connect with anyone in the digital universe. Therefore very important to expand loyalty program strategy into digital channels. That way companies can maximize the opportunities to connect with customers in ways that are most relevant.

Provides Digital Data to Traditional Media Channels
Digital technology opens up many opportunities in the media that were previously closed. Data of digital media at the individual level allows us to see the target customers that match the specific communication channels. Not only that, the data also allows us to make measurements that connects online data with offline sales data to understand the effectiveness of the media. With the partnership between online and traditional media, we can take measurements and obtain a clear ROI. Is not that what we've been looking for?

Digital Payment Solutions
Some businesses have released an e-wallet, and some have created their own way of transaction. On the one hand, this program can be a threat of disinter-mediation loyalty program, but on the other hand also opens up opportunities. Customers simply bring a wallet (with a lot of cards in it). However, with so many cards you have, the customer will probably forget the programs that we offer. Therefore, the presence in the minds of customers is the key. Digital payment solution would be preferable, but in order to succeed you have to keep your brand top of mind of customers, both in terms of awareness and confidence.

Strengthen Confidence
New channels, new data and new service providers to add complexity for companies to manage data and customer preferences. This is compounded by the issue of personal data security is increasingly a concern of customers. Beliefs and values into the key relationships with customers, especially if they have to share personal information to companies.

Therefore, companies should be able to transparently about the security of personal data and be honest about the value provided to customers. Loyalty program is a tremendous platform in strengthening and maintaining trust. You do this by providing value through the shopping experience.

The philosophy and approach to loyalty will always be a competitive advantage which is owned company that makes it valuable in the eyes of customers. Hence loyalty programs should not be removed from the priority simply because there is a new digital toy more sleek. The program should be seen as a key platform to drive growth and connect the online and offline, both for companies and customers.

3 Important Questions for The Marketer

Following three questions you may have never learned before in any marketing. The following three questions are the basic principles that you should grasp if you want to sell more and better.
Three questions marketers are:

1. What would you do to maintain the customer?
Retaining customers is not an easy job. Therefore, you must continue to improve your ability to retain customers. A great product or service you offer has an important role so that customers do not move to another heart. But that alone is not enough. Customers also happy if recognized, appreciated and even participate are invited to have a sense for your business.

2. What would you do to get more new customers?
Maybe you will answer the way you try to view a list of prospects who have never previously meet. Then you will try to start to follow them up.
Or you can also try to offer a value that is required by the prospective new customers. Or it could be other ways.
There are many way. Importantly, now try to ask yourself now: what would I try to do to get more new customers?

3. What added value that you can give?
Though now perhaps you already have add value, but you should not settle there. Try searching for a new add value that can strengthen your relationship with customers.

The Philosophy of Sales Closing

Every businessman must always want to increase sales. Still remember the AIDA + C? Yes, that's the sales letter formula. Sales process begins with attention (Attention), generate interest (Interest), build desire (Desire), make them take action (Action), and perform the final (Closing). Well, I do not intend to explain the formula again. This post is more focused on closing only.

Closing to boost sales
Need to be kept in mind, closing should work if there is a win-win situation. Prospects feel lucky to get the best solution of your product/service, and you are lucky to be able to help prospects solve the problem. If only one party who feels a win, closing will not occur.

When it's a win-win situation arise? If you are a seller, I think you are always been ready to sell. Means that you need to do to stay encouraged win situation is also created on your prospects.
How? There are many closing techniques. Of them as suppose to give choice to the prospect. "You pick this one or that one?" It could also provide guarantee, bonuses, and other. Then from where you know a situation is the most appropriate time to conduct the business closing? Usually we can tell from the prospects signals sent. Try to observe whether your prospects are driven to buy? And whether they are ready to buy your product? If so, make a closing.

That's where we play to recognize the sensitivity closing time arrives. Your experience so far in the world of marketing and sales will increase your sensitivity to recognize when it arrives. Sometimes not infrequently, if the prospect is actually in a state win, they are going to do the closing itself. Or at least help you to quickly do the closing.

Closing basically is just a matter of understanding. How do you understand the condition of the prospect, what they feared, what makes the prospect feel, and what are the prospects desired. If you are able to understand the overall condition, I believe the closing is only a matter of time.

According to experience, closing effort could not do once, it may many times. Therefore, efforts need to be implemented through various closing line marketing as a sales letter, email marketing, or blog. So what if after you have repeatedly try and the prospect did not go as you expected? Don’t worry, because a professional marketer not only aims closing for sale alone, but to build a good relationship is equally important.

Newport Marketing - The Key of Success For Your Business

Nowadays almost everyone is dreaming of having a certain business which provides money and other financial benefits. That is why people start to develop a wide range of services in any part of the world. Usually people who create a business want to amaze the customers and to make them sure that their work is an optimal environment for their needs. 

If you are a beginner and you would like to promote your business, the Newport Marketing has the solution. Basically this company will help you with any print and promotional product in order for your business to be well-known. The services of this company will be provided by professional people who will know exactly how to help you in order to have a successful promotion. What is more, it is that you can call for their help wherever you live, as they will send you the products in a safe manner and in an efficient way according to the requirements that you have asked. If you wonder about variety you have to know that services like graph design, large format printing or other promotional products will be available in order for your business to get prosperous and for clients to be surprised by your originality. 

Together with other advantages gained by choosing the Newport Marketing services, you will save some extra money. Otherwise you will have to search for a designer which has to draw the poster and after that to go to a printing center. In this way you will have all the services included at a lower price package. Moreover, this company has different offers so make sure that you will have the luck to get a better discount. You will receive in time your products and your business will be promoted in the best manner possible. As long as it gets famous your business will bring you more sales. People will understand exactly what your business is about and will always search for your help. 

For most startup businesses, this company represents a real key of success. It has never been easier than that to start a business and to promote it with professional products. Posters, flyers or even pencils or T-shirts will wait to get personalized with your business logo and to make your company famous. You are certainly a right track on the road of success and clients will start calling for your services more often than ever before.

Real Estate promotion

Real estate is a highly competitive business. To get around the competition and attract the interest of potential buyers, developers are vying to provide attractive promotions to its buyers. One of them as is done by one of the developer of real estate in Montana were issued promotion program titled Montana first time home buyer grants.

The program is given to first-time buyers who purchase real estate for their homes and raise their children. The program is targeting the younger consumers or the newly married who want to buy houses in Montana. However, these grants are not limited to the younger group only, consumers who already have children even adults can get these grants, such as for those who intend to move from somewhere else and are interested in living in Montana. The value of grants awarded is quite good, can be used to purchase home appliances.

This is a very creative promotion method, given for young couple which relatively has limited financial. in addition to selling the property, developers also directly help consumer spending. In addition to grants awarded, of course, they offering a very strategic location as a place to settle down. I think the young couple can make this program as an alternative in order to dealing with the financial matter in buying property.

Six Gears You Should Bring On When Making a Presentation

You certainly hope that your business presentation will run smoothly and successfully. For that, you bring should be prepared as early as possible. Here are some tools that you should bring on when making a presentation.

1. Laptop or tablet computer
It is your primary tool for doing presentations. Of course, laptop or tablet computer contains your presentation material, including supporting data. You can create presentation slide in Microsoft PowerPoint, Macromedia, or other software. What is clear, you have to prepare the materials that you will bring in your laptop or tablet you carry. Do not forget, the material must back up on a flash drive or external hard disk. This is to protect you in case of technical damage to your laptop when you are going to do a presentation.

2. Product
If you are going to presenting a product to the potential customers, then the product is an important thing you should bring on. Your client would really like to see your product in close. They really hope to try and see the benefits of the products you carry. And of course perpetually logic, how can you sell a product if you do not carry the product. If it is possible, you need to take the product a little much, so it will be easier to create marketing process with your potential customers.

3. LCD Projector
Perhaps there among you who think that bringing these tools is not necessary, because it may have been prepared by the organizers. However, I think it would not hurt if you bring your own LCD projector. Today there are many portable LCD projectors that are small and can be included in your bag. This is to protect you if LCD projector provided having problems and cannot be used.

4. Print out slide
In order to satisfy your presentation and gain maximum results, you should always prepare for everything and have a backup plan. Print out can be a backup plan if all of your equipment can not be used, for example, if at the time you make a presentation, your power point presentation being outages. Print out is the best way out. Also, distributing print out in advance of the presentation will create an effective communication with your audience. They can read the print out over and over again which can stimulate them to ask. This is your chance to explain to them in more detail and depth.

5. Microphone
I think your effectiveness in doing a presentation depends on the readiness of your own. You know what you want to do this. Microphone is the primary tool for you to speak in front of your audience. You have to bring your own microphone that you believe can support your presentation mobility. Do not rely on the organizers for this.

6. Wireless Presentation Tool
Just as with microphones, presentation tool is very important to use for high mobility in the presentation. I think doing a presentation just by sitting in front of your laptop is something less challenging and boring your audience. In the end, the audience will hope to move from their seat sooner.

That's 6 essential presentation equipment you should bring on. Do not forget, before you act, try those six tools first before you start. Make sure it all works. Business presentation is a business communications channel that can effectively reach customers, or even just not at all. It all depends on your own preparedness. Prepare everything like materials, supporting data, and the tools you need. But remember, all this will not be useful if you do not know the presentation techniques and your communication style is not attractive.

Word of Mouth Marketing With Twitter

Twitter is one of the most popular social media. Because of the popularity, twitter by entrepreneurs can be used as a medium for marketing their business. No products exceptions, even products for adults also take advantage of social media for their word of mouth marketing. Http://twitter.com/porn is an example of the use of social media for word of mouth marketing. So what exactly is the word of mouth marketing?

I'm sure you've ever been shopped, and then you are satisfied with the services provided by the store. You get excited and then you tell your friends about the impressive service that you get when you visit the store. You excitedly told your friends about the store you visit and invite your friends to try to visit.
That is called the word of mouth marketing, a form of free marketing done by the consumer and the result is very powerful. Without being asked or told by the company, consumers will introduce the products they use to their friends. If the products they use can satisfy them, then maybe consumers will increase. Vice versa, if the product is used very disappointing them, they will tell their disappointment to their friends, and this will result in a reduction of sales turnover. Word of mouth is a powerful marketing form but the cost is very low, even relatively free. The key of word of mouth is the customer experience of the product they bought, where customer satisfaction is the key measure.

If the first word of mouth just limited to the local environment where consumers only interact face-to-face, now in internet era, the concept of word of mouth is spreading. Consumers who may have satisfying or disappointing experience can express their satisfaction or complaints through social media such as Twitter porno for adult stuff.

Innovative Themes That Can Make The Difference In Hospitality Marketing

Innovation is the mother of marketing. It makes no difference what industry you activate in. As long as you come up with something unique, there is a big chance to boost your sales. When it comes to hotels, the situation is a lot harder than it seems at a first glance. Unfortunately, this market is quite saturated and new hotels show up every year. Therefore, it is essential to stay updated to the latest trends, adapt to your customers' needs and bring in innovative ideas. Hospitality marketing is an ongoing process. It is not a onetime procedure that boosts your sales overnight. Instead, it asks for time and dedication.

Theming up your hotel

When was the last time you hosted a theme night? It might seem inappropriate for a hotel and more accessible to a club or a pub. However, the truth is that people are open to such new ideas. As long as you end up with a good idea, there is no way to fail. Practically, your hotel is supposed to represent a small holiday in a long vacation. In order to draw some attention, you must give your customers some new and enticing activities. A theme night will most likely grab some attention. Although you cannot satisfy everyone, a big percentage will definitely think about giving you a shot.

For instance, if there is a carnival or a festival in the area, customize your hotel around this theme. People often travel to participate to such events and an appropriate theme will give them the possibility to maintain the spirit for as long as possible. It makes no difference if this is a party festival or a different industry conference. Make sure you include entertainment as well, not to mention about a lot of vendors.

On the other hand, if your hotel is not located in a touristy area, but a large business center, you must focus on a different category of people. When your market is mostly urban, come up with a young professional discount given on Fridays only.

Practically, hospitality & marketing implies concentrating on your customers' demands. For example, you may just as well host a girlfriend night, where guests can come up with large discounts for significant packages. They may gain access to a spa or a beauty center inside the hotel, but only if they book on Sundays. Things like these can draw a lot of attention, especially if your themes are properly advertised for. A little dedication will easily ensure a continuous flow of customers.

Marketing communications mix (Promotional Mix)

Each company held a marketing communications to help and direct the exchange to be more satisfying in a way to realize all the parties involved in marketing communications to do better. According to Kotler, marketing communications mix (also called the promotion mix) consists of five main ways of communication are:

Advertising:
All forms of impersonal presentation and promotion of ideas, goods or services paid by a particular sponsor.

Sales promotion: A variety of short-term incentives to encourage the desire to try or buy a product or service.

Public relations and publicity:
Various programs designed to promote and / or protect the image of the company or individual product.

Personally Sales:
Direct interaction between one or more prospective buyers to make presentations, answer questions, and receive orders.

Direct marketing:
The use of letters, telephone and other impersonal interface to communicate with or get direct responses from customers and prospective customers.

Looking to stretch your marketing dollar? Banners and signs can be a great investment.

Risk Taker

One of the biggest decisions that must be done by a marketer is to decide whether to launch a new product or not. Launch new products are not just mathematical calculations, but it also requires courage to take risks. Be careful, the failure of our products are sometimes not visible in the near future. Many new products were introduce in the market is booming. However, the months that followed did not give encouraging results.

Naturally, if the new product has a high sales increases during the initial launch. Communication activity and aggressive sales promotion as well as a large consumer curiosity to try out, tends to increase sales. However, if you find that consumers think nothing of value that they can feel, then sales will suddenly decrease.

Does the lack of marketing research that resulted in the failure of new products? Some indeed may be caused by it. Many marketers are not doing extensive research before launching the product. In fact, there is only a feeling or follow the trend of relying on existing products. What also happens a lot, marketers intensively researched, but then refused to accept the results of such research. You see, the research can tell you not to launch it.

Marketing research does not always give an encouraging picture for us. Sometimes the results indicate that the market did not accept our products. The question, whether we are then encouraged to accept them? Launching new products require a lengthy process. Not infrequently the new product is the result of research & development carried out for years. New innovations emerge from the experiments and the long struggle of ideas. Consequently, if the market was not received, all of which have been conducted as to be useless.

Rather than useless, they finally tried to research the return or seek a second opinion from another research consultant. They hope the result will be different. Others may be reckless launch and hope to luck. There also modify the product first, then launch it. Actually, the market could be misread. Especially for products that have not known, consumers may resist at first. However, the process of continuous education and the right momentum, eventually the market can accept.
The opposite can also occur. Consumers can tell you happy with your product concept. But, when launched, it turns out they reject the product. What consumers think, not necessarily done!
More secure is launching a product that has proven successful, although it is also not a guarantee of success. Consumers certainly have had experience with the product, we just do in modification of the marketing mix. Marketers who "play it safe" like this avoid the risk of wasting time because the consumer must first recognize its products.

Most of the marketers take this option. Proverbial, a successful burger artisan will soon be followed by new burger artisans. Then market will become crowded and ultimately consumers could not identify where the original builders who drives the market!

Not many marketers who want to be a "seaman" and sailed the ocean blue (ocean blue) to enter into a new area of competition that other marketers have never visited. They are usually lazy to run this strategy because they have to educate the market alone. In addition, the blue ocean is not as friendly as portrayed. You can wade safely, or just drowned! Could be the market does not accept your revolutionary product. It could be also, a revolutionary product that you go into a very niche market and difficult to develop. As a result, the product are sinking slowly .

Well, just how do you dare to take risks. Would you be a high risk taker or not? Do you still dare launch a product if the market research says "No Go"? Or, if you just do not launch the product at the time the research says "Go"? When doing this, it means that your guts really discouraged.

Consumer Behavior and Marketing Mix

The diversity of products produced by the company enables consumers to be more selective in choosing a product that is offered. With the climate of intense competition caused a company must pay attention and understand consumer behavior in deciding the purchase of the product. This is because consumer behavior is an act that directly involved in obtaining, consuming products and services, including the decision making process.

The existence of a variety of products will offer an alternative to consumers to choose products and decide on which company it will be consumers. This situation led to keen competition both among companies and among the existing products.

To successfully face the competition, then the concept of consumer-oriented marketing becomes important. This concept based on that the marketing activities begins with efforts to know and understand the needs of consumers. Next is to prepare and formulate a combination of marketing mix which are:

1. Product
2. Promotion
3. Price
4. Place
5. People
6. Physical environment
7. Process as accurately as possible so that the consumer needs can be met.

What is Affiliate Marketing? – short answer

According to my understanding, affiliate marketing is taking a product or service and positioning it so that your customers need and want it so that you can charge a an amount in exchange for that product or service. What you you should do is signing up with a company to market their product,and in exchange for you a commission of the sales. Simple says “I will market your product, if you give me $X of the sales price.” $X could be from 50% – 75%.

So, to make this program works, you should use the product or service already and feel the benefit. This is where most people who does not know about affiliate marketing. You cannot build a strong, sustainable affiliate marketing program without first using the products by yourself. Logically, if you have not used the products or services, how can you possibly recommend it to anyone? How can customers buy the product from you if you are not use it? Potential customers from this business program will see right through you first before they buy the product or service.

Branding With Text Marketing

What is the importance of brand for a business? Brand is very important for any business, even the value of a brand is much more than the price of a product represented by the brand. That is why a brand is an asset that is very protected by the company. Even sometimes some companies are struggling in court to protect its brand.

If a business person understands the significance of a brand, then of course they will always think of ways and strategies to introduce the brand they have. The more famous the brand, then the brand value will be higher.
The process of introducing the brand is called branding. Many ways in branding, such as product promotion, advertising, sponsoring an event, to text marketing. The last, the text marketing is a groundbreaking new way that combines multimedia technology advancements with the art of marketing.

In principle, text marketing is branding introduced through a text-text brand is distributed via the Short Message Service or SMS, or by placing strategic keywords in order to facilitate searches in various search engines. If the placement of keywords use the Internet media and the popularity of search engines, then branding through SMS or text message marketing utilizing the services of phone and sms communications provider. Through Text message marketing, the brand will be introduced by the spread of SMS to all contacts owned by the owner of the brand. If using text message marketing service provider, then SMS or text containing branding material will be sent to all their clients.

Utilizing text marketing services company will allow faster-known brand compared to only by the contact that we have it, because with this service provider our brand will be introduced to people who may not we know, or can introduce to others companies anywhere else.

Top 10 Secret Tips on Successful F-commerce

Hundreds of social networking websites offer ease for us to catch up with our friends, make new friends, share our stories or life tips, and notice long lost relatives. But Facebook allows us to get more. F commerce has become the most frequently heard word in the business world. With more than 750 million users all over the world, Facebook has evolved to be another most effective channel to sell products or services with unparalleled marketing power. But registering a Facebook account, updating information regularly and creating a page are just basics to step into F-commerce world. For a successful marketing on Facebook, you need to know some secret tips and tricks.

1. Create a great, complete profile with relation to your products or services. A full featured profile is the key to attract people to view it. If you have a lot of viewers, you could have many folks who are interested in your merchandise or services. An attractive Facebook profile should include your avatar, contact data, website address, education, work expertise, hobbies, favorite movies and games.

2. Join groups or create your own groups. Facebook has many different kinds of groups. It's a cake for you to find the team which has the similar interests as you. Participating in or establishing your own cluster in Facebook allows you to get as many contacts as possible to facilitate your business growth.

3. Don't simply copycat your web store on Facebook. There are so many good store apps on Facebook like Quickerbuy Store, so choose the one which best suits your business. Reward your fans and likers and offer exclusive deals and promotion on your store. Give your Facebook folks a compelling reason to share your products with their friends.

4. Use sharp and clear images. Pictures often deliver more vivid information as text. Spend some time to get a good shot.

5. Make your post irresistible. Find the things that are so compelling that your fans are attracted to comment and spread your post. Usually, questions, polls, and ask-for-help posts could get folks' attention more easily.

6. Tell your fans about your business update. Don't be shy to do self promotion. Sometimes, your fans might not be aware of your product or service update. It's necessary to tell fans that you have a great deal or promotion for them. Don't worry that you would lose the social aspect of what you are doing.

7. Encourage your Facebook fans to share your store with their friends and new visitors to like your store. "Like" and "share" features of Quickerbuy Store give ease to achieve this. According to our investigation among test users, you could get 10 times efficiency to get the result you want.

8. Provide price comparison if possible. What kind of price display would make you feel moved? Is $45 or $65 to $45? I bet the last one. If you want to tell your fans you offer them a great product at a great discount, why not show via your product display?

9. Add as many friends as possible.
The more friends you have, the higher chance you could get more exposure on your products.

10. Don't neglect the importance of customer service. Your Facebook fans might also have questions they want to know. Giving them an accessible contact to get in touch with you is very helpful to get more transactions done easily.

Using The Right Software For Online Marketing

Conventionally, any online business that uses Google Page Rank parameter will conduct marketing campaigns by creating an ad, comment on other people's blogs, or by mouth to mouth activity. This is an activity that must be done by online businesses to optimize their SEO activities. Because if not optimal, and does not do this, then the page rank of the website they will decline, and it will impact the income earned.

What they doing is not wrong, and it is compulsory standards for online business. But it would be more excellent if website SEO done in more sophisticated ways, and more time saving. One of the sophisticated is to use SEO software that integrates with our website. One of my favorite SEO software is the Traffic Exploder: Website traffic from SEOclerks.com. With this Software, increasing blog traffic will be very significant when compared with the conventional way. Indeed, this software is not free, you have to buy this software.

The price is not expensive, and there are some benefits that can be obtained in addition to using this SEO software. You not only use this software, but you can also sell software from SEOclerks.com if you sign up or make an order. In other words, in addition to improving SEO, you can also earn additional income. Sign up and order products SEOclerks.com is easy. It did not take long to process, even with just 5 minutes, with data speeds capable of course, the software will be obtained and can be directly applied.

I think competition is very tight in online business, because it would appear that the new websites vying for traffic. Do not miss the old websites that continue to develop themselves in order not to miss. Therefore we were not to be left behind and lose traffic from them.