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Advertising is one part of the marketing process. Advertisement is important to increase sales and profits. In addition, advertising increases brand awareness and many more other benefits.

On the internet, there are many choice of place to advertise. Almost all reputed websites rely on advertising as a source of money, such as Google, Yahoo, and Facebook. Here we will compare advertisements on Google and Facebook. Which one is better?

Before you decide to advertise, you have to know who your target market. Without knowing your target market, it is very possible that your ads do not catch the right target. As a result, your advertising cost is greater than the sales generated. Advertise on Facebook and Google have their own advantages. Here is an explanation on Facebook and Google ads.

• Advertisement on Facebook targeting people’s profile. Therefore, you have to know exactly who your target market is. Advertising on Facebook can be set based on age, location, marital status, and Facebook user profile.

• Ads only appear on Facebook. Ads can appear on the main page (home), profile page, group, event, and others .

• Text ads on Facebook can be up to 135 characters and can be added to images. Facebook ads has longer characters than Google Adwords ads.

• Relatively, advertising on Facebook is more cheap than in Google Adwords. However, the bidding system also remains as in Google Adwords .

• Ads Manager is available to monitor the performance of your ads .

• Keywords is important in advertising on Google . The selection of the right keywords is very influential in the achievement of the maximum performance of your ads. Therefore, keyword research is very important before advertised on Google.

• Google Adwords can also have setting utility, such as by gender, age, language and location (based on IP address).

• In addition to appearing on the search engine Google , ads can also appear in Google's network , video, and mobile.

• The cost of advertising depends on the keywords you want. There is a cost advertising keywords that are high, some are low. And the bidding system also applies here.

• Available ads monitoring tool.

Advertise on Facebook or Google are different. Both have their own characteristics. Advertising on Google is very dependent on the selection of keywords, while advertising on Facebook is to reach people. Setting target, advertising content and landing page may have contributed to the success of ads.

Which one is best? There's no definitive answer, because in addition to depending on the factors above, it also depends on your niche and target market. Therefore, before you advertise, it is very important for you to recognize your products and who the target market is.