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Advertising is one part of the marketing process. Advertisement is important to increase sales and profits. In addition, advertising increases brand awareness and many more other benefits.

On the internet, there are many choice of place to advertise. Almost all reputed websites rely on advertising as a source of money, such as Google, Yahoo, and Facebook. Here we will compare advertisements on Google and Facebook. Which one is better?

Before you decide to advertise, you have to know who your target market. Without knowing your target market, it is very possible that your ads do not catch the right target. As a result, your advertising cost is greater than the sales generated. Advertise on Facebook and Google have their own advantages. Here is an explanation on Facebook and Google ads.

• Advertisement on Facebook targeting people’s profile. Therefore, you have to know exactly who your target market is. Advertising on Facebook can be set based on age, location, marital status, and Facebook user profile.

• Ads only appear on Facebook. Ads can appear on the main page (home), profile page, group, event, and others .

• Text ads on Facebook can be up to 135 characters and can be added to images. Facebook ads has longer characters than Google Adwords ads.

• Relatively, advertising on Facebook is more cheap than in Google Adwords. However, the bidding system also remains as in Google Adwords .

• Ads Manager is available to monitor the performance of your ads .

• Keywords is important in advertising on Google . The selection of the right keywords is very influential in the achievement of the maximum performance of your ads. Therefore, keyword research is very important before advertised on Google.

• Google Adwords can also have setting utility, such as by gender, age, language and location (based on IP address).

• In addition to appearing on the search engine Google , ads can also appear in Google's network , video, and mobile.

• The cost of advertising depends on the keywords you want. There is a cost advertising keywords that are high, some are low. And the bidding system also applies here.

• Available ads monitoring tool.

Advertise on Facebook or Google are different. Both have their own characteristics. Advertising on Google is very dependent on the selection of keywords, while advertising on Facebook is to reach people. Setting target, advertising content and landing page may have contributed to the success of ads.

Which one is best? There's no definitive answer, because in addition to depending on the factors above, it also depends on your niche and target market. Therefore, before you advertise, it is very important for you to recognize your products and who the target market is.

For brands, the market is like a battlefield. They are always trying to conquer the other to appear as number one. Now, the brand is coming out as the winner and become the strongest brand in the world.

As in previous years, this year's Forbes list of re-issued the strongest brands. Can you guess who topped the list? Yes, still the same as before, Apple is still the strongest brands in the world.

Apparently "fuss" surrounding the iPhone 5 is not able to shake Apple from his throne. A year after the departure of Steve Jobs, Apple has debuted a leader in innovation and loved by consumers around the world.

Apple brand managed to help the company make a profit of $ 40 billion a year. According to Forbes, the combination of financial value and customer support is what makes Apple at the top of this list.

"Apple set the pace, change the category and need not even know before," said Billy Mann, Managing Director of Penn Schoen Berland consulting firm.

According to Forbes, Apple's brand value amounted to 87.1 billion dollars. This figure is up 52 percent compared to two years ago when Forbes compiled a similar list. Apple's brand value is also 59 percent higher than Microsoft was in the runner-up.

Microsoft's brand was valued at 54.7 billion dollars. Microsoft is still a financial giant with an operating profit margin of 42 percent.

The interesting thing when Apple's market value soared with them, it turns out consumers' hearts still belong to Microsoft. This could be the fruit of their advertising communications. Microsoft ad spending reached 1.6 billion dollars per year, nearly double that of Apple's advertising spending.

From global brands based on the perception survey conducted by Landor Associates and Penn Schoen Berland, Microsoft is in the first place. "Microsoft, however, has been a leader in the industry continues to transform for decades," said Mann.

While Apple is at number eleven surprising. Even so, the value of the brand far beyond the others, making the Apple remains the most powerful brands.

The third position is occupied by a list of Coca Cola. Carbonated beverage brands has a value of 50.2 billion dollars. Last year the company sold 26.7 billion packs of soda in the world. Although sales declined for the last seven years, Coca-Cola is still the best-selling brand.

Here is a list of 10 most powerful brands in the world:

1. Apple with a brand value of 87.1 billion dollars.

2. Microsoft with a brand value of 54.7 billion dollars

3. Coca Cola with a brand value of 50.2 billion dollars

4. IBM with a brand value of 48.5 billion dollars

5. Google with a brand value of 37.6 billion dollars

6. Intel with a brand value of 32.3 billion dollars

7. McDonald's with a brand value of 37.4 billion dollars

8. General Electric with a brand value of 33.7 billion dollars

9. BMW with a brand value of 26.3 billion dollars

10. Cisco with a brand value of 26.3 billion dollars

When observed, and technology brands electronic master list. What does this mean? Does that mean our lives have been dominated by technology? The answer is only you, the consumer who knows.

Gubernur DKI Jakarta sekarang, yaitu Joko widodo, mungkin saat ini adalah satu-satunya gubernur yang dikenal oleh seluruh masyarakat Indonesia. Ini berbeda dengan gubernur-gubernur lain yang hanya dikenal di wilayah propinsinya sendiri, sedangkan masyarakat di propinsi lain tidak mengenalnya.

Sosok Joko Widodo atau lebih terkenal dengan sebutan Jokowi merupakan contoh sukses personal branding dan strategi marketing di dunia politik. Personal branding yang biasanya mengedepankan talenta seseorang untuk menarik penggemar, kini pendefinisiannya diperluas lagi oleh Jokowi. Jokowi meningkatkan personal branding dengan cara menunjukkan bahwa dirinya dapat dekat dengan rakyat. Inti daripersonal branding Jokowi adalah tentang mendekatkan hati, berbicara dengan hati, dan bekerja dengan hati.

Dari sisi marketing, Jokowi memasarkan dirinya melalui terobosan-terobosan kebijakan yang pro rakyat dan terkadang berseberangan dengan kebiasaan. Jokowi memperjelas pernyataan bahwa marketing yang unik dan berbeda akan memberikan efek yang luar biasa. Jika personal brand Joko Widodo tetap konsisten berada di hati rakyat, maka bukan tidak mungkin ia akan menjadi Presiden Republik Indonesia.

A few days ago the world was shocked by the slap of one business smartphone performer, the Blackberry. The first surprise was the change of name of the Blackberry brand's owner -Research In Motion- to Blackberry Corp. The second is the launch of the new Operating System (OS) for Blackberry smartphones -Blackberry 10- which is accompanied by the introduction of Blackberry product, Blackberry Z10 and Q10.

For the Blackberry enthusiast, and customers who have understood the Blackberry for business reliability, Blackberry OS 10 is a platform that has been awaited for a long time. This Blackberry 10 can rival the reliability of other Operating System such as iOS or Android. Especially with the Blackberry Messenger facility, Blackberry is still a mainstay for business mobility.

Only by using a gadget in hand, namely BlackberryZ10, businessmen can do all business activities anywhere and anytime. The speed of the data held by the tool allows business transactions or other business activities can be more effective and efficient.

Sometimes our business is off the ground, declining revenue, through business profit and brand equity to be low. This can occur by several factors, such as higher levels of competition, the benefits of the product outside the customer’s expectation, through internal management factors in the company. If that happens, then what to do? You need to consider Re-Branding in order to achieve successful results and take your business to the next level. But it is also risky.

You should be aware of all the risks of re-branding before you do. When doing the Re-Branding, you should not be stuck in the design and other issues are less important. Re-branding is not just changing the logo or adding an image. It is also about researching and understanding the customer, analyzing the changes in the target market while exploring opportunities for brand extension and repositioning.

Many businessmen make a mistake when doing Re-Branding, which actually resulted in business failure. Here are a few mistakes of Re-Branding resulting in total failure of the business objectives:

1. Re-branding without research

The assumption is wrong if says that brand is just a logo.

Your brand is more than just a logo. A brand integrating all aspects of your business, from the look, taste, culture, tone, sound, product quality, customer service ... which leads to the perception of the customers.

Each brand has its own character that represents the image of the product. When a product is changing its character, then that character must change to accommodate the needs and expectations of customers. And it all requires research.

2. Starting without a plan

If something starts without a plan, then any activity will stop in the middle. If not stopped, it will determine the direction of confusion, because there is no previous plan.

Make sure you have a plan from the beginning to the end, and all based on research and analysis.

3. Not utilizing existing brand equity

A company with high brand equity may not need to do a major transformation, or rather, do not have completely over make character already has. If you have strong brand equity but its sales have declined, it is usually due to a competitor who has a new strategy that we have not done. All you have to do is increase the brand character with a new strategy, not over make the brand.

4. Not over make the internal management.

When doing the Re-branding, it is proper that the internal management must undergo an over make. Re-branding socialization and increase the confidence of employees against brand is very important before re-launching the brand to the market. Getting employees to understand the reason and purpose of re-branding is very important because they have to sell to consumers. It is equally more important as a social media substitute. Internal branding is increasingly important because employees also act as brand ambassadors. In short, if the employees themselves just do not believe, then certainly there will be no customers.

Re-branding can be very challenging, because it is not just talking about the purpose of gaining profit, but about the success and sustainability of business. The bigger the company, the more time it takes to make sure everyone understands why there must be changes. If they understand, they will be able to explain to consumers.

The success of re-branding requires vision inspire consumers, investors and others to see the company in a new light. We can learn from other companies that have done a re-branding. Should learn from two great companies that have re-branding, where one indicates a failed re-branding, and another is a successful re-branding. We must learn what makes them fail and success. Finally, Re-Branding is important to maintain the survival of a business and maximizing the brand value.

A brand is a name that suggests the existence of a product either goods or services. A brand is something that is very important and valuable in a business life. Even the value of a brand is much more than the price of a product that represented the brand. Now the brand has advanced in the definition of a more widespread. Brand is not just limited to a product or service sold to customers, the name of a website can also be said of a brand. Call it amazon.com, youtube.com, Google.com, etc...

Similarly, the brand of a product, brand websites also need to be introduced to the public in order to capture more visitors. The more visitors, the website will increasingly have a good reputation. Introducing a website to the public can be done in various ways, namely advertising, blog walking, social bookmarking, and social networks. If blog walking is introducing a blog website by commenting on other people's blogs, then social bookmarking is to introduce our blog via blog lists collecting articles like Technorati, digg.com, etc…

Introducing a website through social networks means posting articles to various social networks such as Facebook.com, Linkedin.com, or Twitter.com. If the first we are posting articles to various social networks-that is done manually after posting our article must be logged in to a social network and then updates the status-, so now posting our articles to various social networks can be done automatically by registering as a member of dlvr.it. Via dlvr.it you can streamline your time because you do not need to login first to introduce your latest article to social media. This will be done automatically by dlvr.it. It is a form of brand website promotion to a variety of social network that is 10 times faster than if you do it manually. If you have a website and want to promote it, you should try it.

What is the importance of brand for a business? Brand is very important for any business, even the value of a brand is much more than the price of a product represented by the brand. That is why a brand is an asset that is very protected by the company. Even sometimes some companies are struggling in court to protect its brand.

If a business person understands the significance of a brand, then of course they will always think of ways and strategies to introduce the brand they have. The more famous the brand, then the brand value will be higher.

The process of introducing the brand is called branding. Many ways in branding, such as product promotion, advertising, sponsoring an event, to text marketing. The last, the text marketing is a groundbreaking new way that combines multimedia technology advancements with the art of marketing.

In principle, text marketing is branding introduced through a text-text brand is distributed via the Short Message Service or SMS, or by placing strategic keywords in order to facilitate searches in various search engines. If the placement of keywords use the Internet media and the popularity of search engines, then branding through SMS or text message marketing utilizing the services of phone and sms communications provider. Through Text message marketing, the brand will be introduced by the spread of SMS to all contacts owned by the owner of the brand. If using text message marketing service provider, then SMS or text containing branding material will be sent to all their clients.

Utilizing text marketing services company will allow faster-known brand compared to only by the contact that we have it, because with this service provider our brand will be introduced to people who may not we know, or can introduce to others companies anywhere else.

Although time lead to disappointment for many who expected the presence of the iPhone 5, but Who knows if the iPhone will achieve sales numbers were pretty good. in fact, able to attract the attention of the iPhone 4S, AT & T proved scored 200,000 for pre-orders in just 12 hours. And 12 hours later, that number has increased 5-fold to 1 million units.

This figure is nearly double that of Apple's record reached 600,000 and made ​​about $ 200 million. Proceeds is at least equal to the number that they spend to buy Siri last year. The statistics are interesting is not it? Consumers who are in the U.S., Canada, Australia, Britain, France and Germany can pre-order a few days ago, not to mention a number of mobile operators are also able to receive orders.

Apple itself in last April had bought a small company that develops Siri, personal assistance applications for mobile devices. At that time, Apple gives $ 200 million as the value of the acquisition. And now, Apple has presented the feature Siri specifically for devices using iOS 5 operating system. Siri's flagship feature is the voice control system which they introduced the iPhone 4S. Apple is truly remarkable brand.

Every business will always pay attention to the competition it faces. Those who have a business will always compete to become a champion, or at least not eliminated. This also applies to online essay writing business.

Currently online essay writing service business is very prevalent and the competition is very tight. Usually every competing businesses will reach customers as much as possible, which in this case are students, with offers such as the writing quality, originality, and professionalism of the authors. In addition to reaching the customer, these businessmen were trying to increase their brand awareness.

However, there are unique things done by essaydot.com, this essay writing services company is not only supported by advanced writers, and high quality essay, but also provides online chat and phone call. This is a pretty smart strategy. Why? Because for every savvy students who have difficulty in carrying out the writing task are not only wants a quick finish their essays, but they also need consultation and information related to the essays they requested, so that they understand the essays correctly. This opportunity is utilized well by essaydot.com, so the company has a fairly high brand awareness for this business on Australian soil.

Forbes magazine, a business magazine, recently announced several celebrities who obtained the highest paid in 2012. One is Oprah Winfrey who has the highest earning celebrity for four consecutive years. Oprah Gail Winfrey was born in Kosciusko, Mississippi, United States. She is a celebrity and businesswoman from the Uncle Sam. Her career soared after his name hosted a talk show that is very popular, “The Oprah Winfrey Show.”

According to Forbes magazine, Oprah Winfrey trying to boost rating by starring “Oprah Lifeclass” and “Next Chapter Oprah”. Moreover, according to the magazine, Winfrey earn $ 165 million between May 2011 to May 2012.

As for the second and third rank occupied by Michael Bay and Steven Spielberg with earning $ 160 million and $ 130 million. In addition, producer Jerry Bruckheimer is in fourth place with $ 115 million. The surprise is the rapper Dr. Dre, ranks fifth with $ 110 million received in the past year.

Here are 10 celebrities who get highest paid during the year 2012 in Forbes Magazine reports:

1. Oprah Winfrey, $ 165 million

2. Michael Bay, $ 160 million

3. Steven Spielberg, $ 130 million

4. Jerry Bruckheimer, $ 115 million

5. Dr. Dre, $ 110 million

6. Tyler Perry, $ 105 million

7. Howard Stern, $ 95 million

8. James Patterson, $ 94 million

9. George Lucas, $ 90 million

10. Simon Cowell, $ 90 million

With this list, we agree that their personal brand will be rising up.

In 2011, Lady Gaga does not shine like the previous year at the American Music Award (AMA). There are Taylor Swift a country singer and Adele who become a star by winning three awards each.

However, in November 2011, Gaga had improved outcomes prides herself compared with the AMA. A month after he announced that the followers of his Twitter reaching 15 million, it has now grown to more than 16 million. That means, the Gaga follower grows 1 million people within one month. @ladygaga maintaining its position as an account by the highest number of followers in the world, far left Justin Bieber, which has 14 million followers. You just imagine, how difficult to reach 1000 new follower of your Twitter account, while Gaga won more than 1 million in fast time.

Gaga in 2008 is nothing, but in three years she has become the biggest celebrity on the planet. His hobby is collecting followers on Twitter is not without reason. Gaga became big because of the power of social networking Twitter, much like Justin Bieber is big with YouTube.

Since her first album was released in 2008, Gaga is utilizing social media as well as possible. He always wrote a tweet from his hands as well as full control of his Twitter account. He also had a team working specifically on social media such as preparing a variety of message content to the video. Gaga also arrange a special interview with the influential music bloggers. Beyond that, Gaga himself intervened to greet her fans on Twitter. Compare that with some of the celebrity who gave his cell phone to the manager or their promotion team to update the status. With Lady Gaga, just like there is always original bonding rather than other musicians.

Lady Gaga is also considered anti-boring. He always appeared with a new style that is sometimes controversial. The most prominent are the clothes and hair styles are always unique. In this way he always created a conversation between the "Little Monster", the name for his fans.

Follower soon or later will become your customers. They are your future profits. So Lady Gaga was trying to keep the loyalty of his followers. For Gaga, held every follower will have the opportunity to be converted into sales in the future. With 16 million followers, Gaga already have a potential captive market for the album, video, and merchandise that will issued.

Lady Gaga is an example of how brands are built and maintained its profitability in the long run. Lady Gaga cases even become one of the many cases raised in the marketing classes at Harvard Business School. Gaga also an example of how the brand should be kept alive in the midst of its customers. That is why, even though he did not shine at the American Music Awards, Gaga is happier because winning the customers hearts .

As marketers, we all know, the concept of brand loyalty is actually a measure of customer attachment to a brand. The size is capable of providing an idea of ​​whether or not a customer may switch or change to another brand, either in relation to the price or other attributes. According to Henry Assael, brand loyalty is the result of repeated decisions and a strong commitment to a brand.

A customer who is loyal to a brand will not easily change their purchases to other brands, no matter what happens with that brand. And, if the loyalty increases, then the customer vulnerability to attacks or threats by other brands do not have to worry about.

Why is that? Loyal customers are generally difficult to be affected even though faced with many alternative brands. But, not a few customers who finally turned to another brand. Therefore, these alternative brands usually offer a different product characteristics from various angles attributes, such as price, product size, convenience of use, and so forth.

Thus, the high customer loyalty is very important for a brand. There are several benefits from the brand loyalty.

First, the effectiveness and efficiency of marketing programs. That is, marketers do not need to pay more for ads because the brand is already marketed in the hearts of consumers. Philips, for example, a little advertising but became king in the category of electric light.

Second, high brand loyalty creates high brand power, so can reduce the bargaining power of intermediaries. The intermediary will be in a lower bargaining position when compared with the manufacturers so they tend to follow and not adventurous. Whether intermediaries or retailers might dare to refuse Nokia which has selling well?

Third, able to attract new customers. Enables loyal customers to influence other consumers to buy their brand choice. They can be an ambassador of the brand through word of mouth, member get member, and others.

Fourth, the brand which have a high level of customer loyalty is also has a high Zone of Tolerance (ZoT). This means, the customer will tolerance to any changes that occur, such as price increases. How many customers will leave Mercedes Benz when the price is raised $500?. Certainly much less than other lower brand. So the consumer to the brand Mercedes Benz has higher ZoT than others, says Honda or Toyota.

However, measurement of customer loyalty toward a brand must also be carried out continuously. For that, a lot of ways that can be taken.

First, measure customer behavior regarding the level of repeat purchase, the percentage of the purchase, and the number of brands purchased in a single product category.

Second, it can be done by calculating the switching cost. In it, including how many customers will make the shift purchases, where they move, why they moved, and so forth. Questions like that should get the answer.

Third, the measurement of customer commitment. To measure how big the brand's commitment to our customers, one thing needs to study is to know the number of interactions and communication related to brand.

After knowing the benefits and steps to measure brand loyalty, then how marketers strategies to maintain and increase loyalty? Many companies are running a frequency marketing program strategies. That is, the company will give a reward if consumers buy in a specific frequency.

For example, if we often use certain airlines with a certain frequency, then at a certain amount we would get free tickets. American Airlines started to implement this since the 1980s and became a pioneer in this strategy. Almost all credit card companies run the same strategy. The publisher offers a number of points redeemable for prizes if the purchase is done by a particular credit card.

Furthermore, membership marketing program could also be a strategy used by marketers. Harley Davidson had a HOG (Harley Owners Group), a group of luxury motorcycle fanatic lover of Harley. This was done by almost all major retailers. Retailers are giving a discount, to their member.

Another loyalty program is to run a relationship marketing. By running this program, we hope that we can develop a process of the customer from the suspect, prospect, first-time, repeat, clients, advocates, and eventually became a partner for our brand.

You must already know about the Alexa ranking, and of course also know about the importance of Alexa ranking in the popularity of a website. A website is said to have great popularity if the value of Alexa rank is small. The smaller the value of Alexa rank, then the website it certainly has a lot of readers. What does Alexa ranking with an online business?

Well, this has to do with marketing. As you know that a business to survive and even grow surely must have a lot of customers. And the stage for reach many customers is through marketing activities. This law also applies to online businesses, especially businesses based online reviews, online ads, as well as E-commerce. Logically, the more visitors to the website, the greater the chance the advertiser to advertise on the website. Surely, if there are ads posted, there is an income received.

For the E-Commerce like online retail stores, a good Alexa ranking indicates that many customers who shop at the online store. A lot of shopping of course indicates that the online store is reliable, and this could bring more visitors to the shop.

So if you are an online businessman, online marketers, or Blogpreneur, then do not disregard the importance Alexa rank. Alexa toolbar in your web browser is a must to monitor the progress of your blog. And keep in mind that a lot of ways to increase Alexa ranking, one of which is with Facebook marketing.

Brand is an identity of a company that is expressed through a logo or tagline. Brand is very important for business development. With a brand, a product or service offered will be recognized by its customers.

A brand is a collection of properties that greatly influence the purchase. Brand enable consumers to identify products or services that promise specific benefits. Brand raised consumer expectations for quality, price, purpose, and performance. Well-known brand name is the company's most valuable asset. They represent accumulation of consumers experience over the years and high investment in advertising, presentation, and quality.

There are two kinds in brands, which is:

1. Master Brand. Namely a single name and propositions that are used to cover a wide range of different product areas. Examples of the famous master brand is Sony, Canon, Honda, Toyota, Hitachi. Brand can be used for all products manufactured by their own.

2. Individual Brand. Individual brands always contain one type of product to one market, and includes a choice of models, sizes, product, and different packaging formats. Individual examples of this brand for example is McDonald's, KFC, CFC, and other specialized business in a market that is fast-food restaurant market.

In its development, the individual and the brand can become the master brand is executable if the business produces other products or services by using these brands. Similarly, the master brand. To create a brand becomes stronger and segmented, master brand will be followed by individual brands. Example is the Sony Vaio. Sony is a master of the famous brand that is engaged in electronic. To make a stronger self-image, as well as to create a brand that has a market segment in a product, then create individual brand Sony "Vaio" for the computer market. At the mention of this brand is usually individual and be placed after his master brand. Example Sony Vaio, Sony PlayStation, Apple Iphone, etc.

Every time I often ask clients: "Is there any tagline for your business?"

Most of them answered: "Not yet, may be you can create for us." or "Yes, We serve the best!"

This, shows a lack of understanding about the tagline. Thus, they are not so regard it as a tagline something important or tagline that creates less touching. On the other hand, a tagline can not be created instantaneously let alone tell others who do not know the vision and mission of your business.

Eric Swratz, an author and brand expert defines the brand tagline (slogan) as summarized wording (usually no more than seven words and put the logo accompanying) contain a strong brand message addressed to a specific target audience. Therefore, the creation of a tagline needs adjusted to the image of the brand which would be built. Here's an example of a tagline of some famous brand:

As also reported by other branding expert, a tagline is closely related to positioning a product or service. Therefore, to reinforce the message to be conveyed, a tagline should also be created in accordance with the purpose and nature.

This are how tagline to be created :

That tagline is intended to simply describe the product / service / brand promise.

Example : Nokia: Connecting People.

Tagline this type tries to position itself as the foremost in their field.

For example: Sony: It's A Sony!

Almost the same as the previous, the tagline can also be used to position a product as the most superior.

Imperative means ordered to perform an action, usually beginning with a verb

For example: Nike: Just Do It.

Invite or provoke an audience logic or emotion usually in the form of interrogative sentence tagline.

It is important that the tagline for build a brand positioning. Therefore, we should not carelessly make a tagline for our business!

The industrialized world continues to grow dynamically and competition is getting so tight makes business people to increase awareness of the importance of a brand. Even because of brand considerations that led to the Salim Group (Indonesia's largest holding company) dare to buy a brand Bimoli worth Rp. 25 Billion from Sinar Mas. Salim Group also bought a few brands that are considered to have high equity such as Tugu Luwak coffee and Piring Lombok soy sauce.

Brand is a very valuable asset called goodwill and emblazoned on the balance sheet. Brand also who will provide future revenue.

But what is the true meaning of brand?

Understanding the brand according to David A. Aaker is the name and or symbols that are distinguished (such as a logo, seal or packaging) in order to identify the goods or services from sellers. Thus a brand is differentiator of the goods and services produced by competitors. Meanwhile, according to William J. Stanton the brand is name, term, symbol or special design or some combination of these elements that are designed to identify the goods or services offered by the seller. Thus, it can concluded that the brand has two elements, namely "Brand name" consisting of letters or words can be read, and "Brand mark" as symbol. Brand containing the company's promise to consistently deliver features, benefits, and certain services to the buyer. Brand is more than just a guarantee of quality because it included the following six terms.

Such as quality, prestige, resale value of design, and others. Mercedes stated something expensive, well-made products, good designed, durable, high prestige, and so on.

Although a brand brings a number of attributes, consumers actually buy the benefits of these products. In this case the brand attributes needed to be translated into functional benefit or emotional benefits. As an illustration, the attribute "expensive" tend to be interpreted as emotional benefits, so people who drive a Mercedes will feel himself considered important and appreciated.

Brand also says something about the manufacturer. Mercedes stated that high-performance products, safe, prestigious, and so on. Thus manufacturers Mercede also received high marks in the public eyes.

Brand also reflect a particular culture. German's Mercedes culture reflects an organized, consistent, high level of seriousness, efficient, and high quality.

Brand also reflect a certain personality. Often times a particular product using a well-known personalities to boost or sustain brand products.

Brand indicate the type of consumers who buy or use these products. Mercedes users generally associated with the rich, the top managers, and so on. Users Dimension Kiddies certainly are children.

So, the brand is a name, term, sign, symbol or design or combination of them, intended to identify goods or services of seller or group of sellers and to distinguish from competitors. Some of the brands, among others, is the brand name, brand mark, trademark, and copyright. The brand name is part of the brand in which part of the brand that may be mentioned or spelled. Brand mark is part of a brand that can not be spelled or described, as a symbol, design or color or a different letter. Trademarks are the brand or the brand given to protect the law-which is to protect the seller to use the exclusive right to use the brand name or brand mark. Copyright is the exclusive legal right granted to reproduce, publish, and sell everything in the form of books, musical or artistic work.

6 days ago I made a tour of duty to the Krui Central Coast regency of West Lampung, Lampung Province, Indonesia. For two days I stayed there. I feel an almost similar situation to Bali, there are beautiful beaches, as well as foreign tourists. The difference is if in Bali is crowded and famous, while in Krui still quiet and perhaps not widely known by people. It may even amongst locals Indonesia was not familiar with this Krui Central Coast beaches. Why is that? The proof is more foreign tourists than domestic tourists. Even while I was there I did not find a single domestic tourists. Well this is strange, the tourist attractions in their own country but instead unknown. Then why Krui beach is better known among foreign tourists than domestic tourists? Perhaps this is why.

The Power of Word of Mouth

Based on the research, the character of foreign tourists tend to carry out exploration in exploring a tourist region, and they usually explore a place that has never been addressed before. If they find a place that feels comfortable, they will spread information about this place either through social media, telephone, or others. They will tell the place in his blogs about the sights. And from the stories on their blogs and social media is finally began to spread among his friends, and eventually throughout the world.

This is The Power of Word of Mouth. Power of language and communication is ​​a low-cost marketing weapons. In fact you may not have to cost to do this kind of marketing strategy. Power of Word Of Mouth can also be a weapon to destroy your business when the negative talk directed to your product.

For this Krui Coast sights I believe his Word of Mouth is positive nuances, as many foreign tourists visit here. Then why is it word of mouth was positive? I'm sure it was not only a beautiful place and great are its assessment. Side of the service and friendliness of the residents would also become the main assessment. Travelers are newcomers, and newcomers will feel happy when they were greeted with a friendly, served with excellent, and they feel safe living in the midst of society.

Therefore, actually in order for a tourism can be developed, insanely cost advertising is less effective if the concerned tourism players do not understand the importance of service. Bureaucracy and government regulation, the character of the native population, tourism infrastructure should be designed in such a way as to be able to service the tourists with excellent. And if this service has been excellent, so to boost business tourism government may not need to pay to advertise. Enough with cheap marketing strategy, which is the Power of Word of Mouth. X67V9N4NR5Z5

Today, for every single product or service out there, there are dozens of similar or even better products or services competing against it. It's not enough anymore to be a necessity... you need to offer something unique, something more than what others can provide.

This is why branding is so important nowadays. It's what makes Starbucks stand out among all the different coffee shops out there. It's why people continue to purchase Apple iPads even though they're a lot more expensive than other tablets out there. And even if you're just an individual, you simply have to step up and stand out, or you're just going to get lost in the crowd.
The important thing is about what makes you unique. It means how are you going to differentiate yourself from all the others who have the same skills as you do, or are offering the same service? What makes you unique among all the rest? Why should people use your services and not another person's?
So how exactly do you set yourself apart from the rest of the pack? Here are some helpful tips to guide you.

1. What's your specialization? What's your biggest strength?
The first thing you need to do is identify your biggest strength and what you want to specialize in. When you realize this, you can identify exactly what specific service you plan to offer and which customers you are going to gain.

2. What's your unique proposition ?
Your unique proposition is basically a statement that clearly states what unique benefit a customer can get from you. Think of FedEx and its USP of "When it absolutely, positively has to be there overnight." This is what made them stand out among their competition and position themselves as one of the top shipping companies in the country.

3. What's your story? What makes you unique?
Now we get into the core of what makes you different from all the others out there - your story. It's all about how you got inspired to pursue this avenue, of how you got into the specific niche you chose. This story is certainly going to be unique since it's your story and nobody else's. No one can take this away from you, since it's all about your personal experience and how it moved you toward this path you've chosen to pursue.

In order to stand out from the pack, you really need to tap into what makes you unique and establish a powerful personal brand. This can determine your success or failure in this cut-throat world. Hopefully, these tips can help you get started in realizing the uniqueness within you and how you can present it to the world.