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For brands, the market is like a battlefield. They are always trying to conquer the other to appear as number one. Now, the brand is coming out as the winner and become the strongest brand in the world.

As in previous years, this year's Forbes list of re-issued the strongest brands. Can you guess who topped the list? Yes, still the same as before, Apple is still the strongest brands in the world.

Apparently "fuss" surrounding the iPhone 5 is not able to shake Apple from his throne. A year after the departure of Steve Jobs, Apple has debuted a leader in innovation and loved by consumers around the world.

Apple brand managed to help the company make a profit of $ 40 billion a year. According to Forbes, the combination of financial value and customer support is what makes Apple at the top of this list.

"Apple set the pace, change the category and need not even know before," said Billy Mann, Managing Director of Penn Schoen Berland consulting firm.

According to Forbes, Apple's brand value amounted to 87.1 billion dollars. This figure is up 52 percent compared to two years ago when Forbes compiled a similar list. Apple's brand value is also 59 percent higher than Microsoft was in the runner-up.

Microsoft's brand was valued at 54.7 billion dollars. Microsoft is still a financial giant with an operating profit margin of 42 percent.

The interesting thing when Apple's market value soared with them, it turns out consumers' hearts still belong to Microsoft. This could be the fruit of their advertising communications. Microsoft ad spending reached 1.6 billion dollars per year, nearly double that of Apple's advertising spending.

From global brands based on the perception survey conducted by Landor Associates and Penn Schoen Berland, Microsoft is in the first place. "Microsoft, however, has been a leader in the industry continues to transform for decades," said Mann.

While Apple is at number eleven surprising. Even so, the value of the brand far beyond the others, making the Apple remains the most powerful brands.

The third position is occupied by a list of Coca Cola. Carbonated beverage brands has a value of 50.2 billion dollars. Last year the company sold 26.7 billion packs of soda in the world. Although sales declined for the last seven years, Coca-Cola is still the best-selling brand.

Here is a list of 10 most powerful brands in the world:

1. Apple with a brand value of 87.1 billion dollars.

2. Microsoft with a brand value of 54.7 billion dollars

3. Coca Cola with a brand value of 50.2 billion dollars

4. IBM with a brand value of 48.5 billion dollars

5. Google with a brand value of 37.6 billion dollars

6. Intel with a brand value of 32.3 billion dollars

7. McDonald's with a brand value of 37.4 billion dollars

8. General Electric with a brand value of 33.7 billion dollars

9. BMW with a brand value of 26.3 billion dollars

10. Cisco with a brand value of 26.3 billion dollars

When observed, and technology brands electronic master list. What does this mean? Does that mean our lives have been dominated by technology? The answer is only you, the consumer who knows.

Fashion and retail industry become the second business sectors most widely instituted the richest people in the world. According to Forbes, this industry is capable of producing 123 world billionaires, such as the owner of Zara, Charles and Keith, to Hermes.

Capitalize of today style trends and not least the brand strength, the fashion industry can make billions of dollars for their owners. Fashion industry, just one level below the industry engaged in the investment sector, as the world's most widely produced billionaire, recorded in 2012 reached 143 people.

For example, the Spanish billionaire, Amancio Ortega to be the most successful person for the highest increase in wealth in the past year. Ortega became the world's third richest man with a fortune of U.S. $ 57 billion as of March 2013. Ortega wealth per March 2013, in the last year increase U.S. $ 19.5 billion. Amancio is the brand owner of Zara. Ortega also has a clothing brand Massimo Dutti, Bershka, and Pull and Bear through its parent company Inditex. Sales of all this brands are up 50%.

Moreover, the richest man in France who also the owner of the famous luxury brand Louis Vuitton Moët Hennessy (LVMH) is Bernard Arnault. He is number 10 richest men in the world according to Forbes with a fortune of U.S. $ 29 billion. Through LVMH, Bernard released a wide range of expensive products ranging from wines & spirits, fashion, perfumes, cosmetics, watches and jewelry. One of the most famous lines of his business is Louis Vuitton. Besides the two men, Hermes owner, Nicolas Puech has a fortune of U.S. $ 2.1 billion.

They became rich because they smart in introducing brands to the public. I'm sure at first, brand that they have not as good as now. But the persistence, consistency, and marketing knowledge are applied in the process of years, their brand rise into a global brand that everyone is so proud to have it. What we can learn from their success? Clearly, if we are entrepreneurs who have brand, the fighting spirit and our business knowledge will determine the life of brands that we have.