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Calculating the cost for getting customers is important, because we can measure the effectiveness of marketing that has been executed.

Even among major Internet companies such as Google or Amazon, commonly known term Traffic Acquisition Costs (TAC). That is the cost incurred to generate traffic.

Yes, as we know, the internet business, traffic is the blood that determines the sustainability of internet business. No traffic, no money!

By knowing the cost to to get a customer, then you will also have a cost benchmark that you need if you want to increase the number of customers.

There are several ways to calculate the cost of getting the customers. The easiest way is to divide the money you spend to get consumers (eg through advertising, seo, and so on) with the number of your customers in a given period (eg one month).

Example, suppose your internet business each month is able to produce 100 consumers, and the money you spend on advertising and so for is $ 1,000. Then cost to get customers is $ 1,000: 100 = $ 10..

Knowing the cost to get customers is that you can have an idea, if you want to increase the number of customers to 200 customers per month, then you need to add customer acquisition costs. Of course even better if the cost to acquire customers from time to time is getting lower. That is, you can press the acquisition costs,

If fishing without bait, do not expect to be able to have a lot of fis. Then, what should be? How can we give feedback?

In business, give the bait is Promotion. Prior to the promotion, you need to do market research. Market research can help you determine how much the level of customer demand for the product will be marketed. And, how tight the competition you may face.

Here are the tactical steps in conducting market research.

1. Observe the market situation. Follow the latest information on the situation of the market related to the product you are promoting. Learn the merchants who had the best sales figures. Learn the experts also commented on superior products that. To find out this information you can use search engines (search engines).

2. Measuring the demand for the product. In measuring the demand for the product, please you make a list of keywords (keywords) related to your products. Suppose you become an affiliate footwear products. Find brand-famous brand shoes. List some brands only. Use a search engine and enter the high-end brands in the Keyword Selector Tool. Once you hit enter, you can see the sequence of the brand of the most in looking up the least. So, at this stage you can know how much the level of visitor demand for your product. If in one month there were 100 visitors looking for your products, your product can be said one of the selling.

3. Check the competition among sellers. Once you know your product attractive enough, continue your research by looking at the competition between sellers. Seeing this competition is very important to determine your position in the market. You can choose to directly fight head to head with your competitors, or will do another marketing strategy.

Perform all the steps above. Because everything is interconnected. If you do not do the steps above, there are losses you will take. What is it?

 If you do not see the market situation. Without looking at the market situation, you will not know if your product was already ancient. Trend and models are always changing. people usually prefer new products. Then you have your up to date information about what products are most popular now.

 If you do not measure the demand for the product. If no measurement of the market demand, you will not know if your product has no takers.

 If you do not check the competition. Without checking the level of competition, you will not know the competition you are facing very competitive. And, perhaps just the price you sell too expensive compared to other products. In this situation you can be assured the product will not sell.

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