Showing posts with label marketing communication. Show all posts
Showing posts with label marketing communication. Show all posts

Six Gears You Should Bring On When Making a Presentation

You certainly hope that your business presentation will run smoothly and successfully. For that, you bring should be prepared as early as possible. Here are some tools that you should bring on when making a presentation.

1. Laptop or tablet computer
It is your primary tool for doing presentations. Of course, laptop or tablet computer contains your presentation material, including supporting data. You can create presentation slide in Microsoft PowerPoint, Macromedia, or other software. What is clear, you have to prepare the materials that you will bring in your laptop or tablet you carry. Do not forget, the material must back up on a flash drive or external hard disk. This is to protect you in case of technical damage to your laptop when you are going to do a presentation.

2. Product
If you are going to presenting a product to the potential customers, then the product is an important thing you should bring on. Your client would really like to see your product in close. They really hope to try and see the benefits of the products you carry. And of course perpetually logic, how can you sell a product if you do not carry the product. If it is possible, you need to take the product a little much, so it will be easier to create marketing process with your potential customers.

3. LCD Projector
Perhaps there among you who think that bringing these tools is not necessary, because it may have been prepared by the organizers. However, I think it would not hurt if you bring your own LCD projector. Today there are many portable LCD projectors that are small and can be included in your bag. This is to protect you if LCD projector provided having problems and cannot be used.

4. Print out slide
In order to satisfy your presentation and gain maximum results, you should always prepare for everything and have a backup plan. Print out can be a backup plan if all of your equipment can not be used, for example, if at the time you make a presentation, your power point presentation being outages. Print out is the best way out. Also, distributing print out in advance of the presentation will create an effective communication with your audience. They can read the print out over and over again which can stimulate them to ask. This is your chance to explain to them in more detail and depth.

5. Microphone
I think your effectiveness in doing a presentation depends on the readiness of your own. You know what you want to do this. Microphone is the primary tool for you to speak in front of your audience. You have to bring your own microphone that you believe can support your presentation mobility. Do not rely on the organizers for this.

6. Wireless Presentation Tool
Just as with microphones, presentation tool is very important to use for high mobility in the presentation. I think doing a presentation just by sitting in front of your laptop is something less challenging and boring your audience. In the end, the audience will hope to move from their seat sooner.

That's 6 essential presentation equipment you should bring on. Do not forget, before you act, try those six tools first before you start. Make sure it all works. Business presentation is a business communications channel that can effectively reach customers, or even just not at all. It all depends on your own preparedness. Prepare everything like materials, supporting data, and the tools you need. But remember, all this will not be useful if you do not know the presentation techniques and your communication style is not attractive.

Marketing communications mix (Promotional Mix)

Each company held a marketing communications to help and direct the exchange to be more satisfying in a way to realize all the parties involved in marketing communications to do better. According to Kotler, marketing communications mix (also called the promotion mix) consists of five main ways of communication are:

Advertising:
All forms of impersonal presentation and promotion of ideas, goods or services paid by a particular sponsor.

Sales promotion: A variety of short-term incentives to encourage the desire to try or buy a product or service.

Public relations and publicity:
Various programs designed to promote and / or protect the image of the company or individual product.

Personally Sales:
Direct interaction between one or more prospective buyers to make presentations, answer questions, and receive orders.

Direct marketing:
The use of letters, telephone and other impersonal interface to communicate with or get direct responses from customers and prospective customers.

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