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Various bonuses conducted by casino online providers to continue to survive and win the business competition. Online casino business is a very competitive business, where there are lots of online casino providers in each country. There is no game if no player, and no player then there will be no money flowing. So, attract a lot of players is an obligation so that online casino business can run continuously.

Almost all online casinos offer First Deposit bonus for new arrival players. This First deposit bonus can be considered as a Welcome Bonus or Sign Up Bonus, where the operator will give some money for their willingness to enroll in the operator . Bonus amount given varies, start from € 250 to € 5,000. The bonus benefit is also vary, it can be used for all games, or just for a specific game.

Prize draws to the players is also an online casino promotion that is quite popular. The prizes are usually awarded to players who so often play in a particular game. Reward offered is varying from cheap to expensive value, even imaginable before alias like a dream.

For players who are hobbyists, the bonus is like a drop of water in the desert. Its value is worth it all, can even be a source of good luck. Therefore they will exploit every opportunity to achieve a bonus. Players can try to take the referral bonus program that is usually hosted by the online casino provider. Referral means he will earn bonus if can managed to bring his friend or people to register and have an account at the online casino provider.

There are many bonus scheme variations provided by each online casino. However, the goal is not much different, which is to retain its customers so as not to leave the table.

Each company held a marketing communications to help and direct the exchange to be more satisfying in a way to realize all the parties involved in marketing communications to do better. According to Kotler, marketing communications mix (also called the promotion mix) consists of five main ways of communication are:

Advertising: All forms of impersonal presentation and promotion of ideas, goods or services paid by a particular sponsor.

Sales promotion: A variety of short-term incentives to encourage the desire to try or buy a product or service.

Public relations and publicity: Various programs designed to promote and / or protect the image of the company or individual product.

Personally Sales: Direct interaction between one or more prospective buyers to make presentations, answer questions, and receive orders.

Direct marketing: The use of letters, telephone and other impersonal interface to communicate with or get direct responses from customers and prospective customers.